Users then receive 70% of what the advertisers spend on ads, while Brave keeps 30%.Īs users view these ads, they start earning Basic Attention Tokens (BAT), Brave’s cryptocurrency, which they can keep or give to publishers. Using this system, which not every publisher is going to like, the browser will show a small number of ads as a notification in a separate private ad tab, based on the user’s browsing habits.
Most of these are users with small followings on YouTube and Twitter, but large publishers like Wikipedia, The Washington Post, The Guardian, Slate and the LA Times are also part of the ecosystem. Its Brave Rewards program, which requires opt-in from users and publishers, currently has about 300,000 publishers on board. In a browser market where users are spoiled for choice, Brave is positioning itself as a fast option that preserves users’ privacy with strong default settings, as well as a crypto currency-centric private ads and payment platform that allows users to reward content creators.Īs the company announced last month, it now has about 8 million monthly active users. Brave, the company co-founded by ex-Mozilla CEO Brendan Eich after his ouster from the organization in 2014, today launched version 1.0 of its browser for Windows, macOS, Linux, Android and iOS.
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